"To see this project go from a Kickstarter campaign to the big screen is truly a dream come true," says the director.
Animated short film 'Hair Love' which is slated to release this weekend, is all about togetherness through the simple pleasures of life.
Discover #HairLove, a heartfelt animated short about the relationship between a father, his daughter, and the most daunting task a father could ever come across – doing his daughter’s hair. In North American theaters 8/14 with The #AngryBirdsMovie2! 🎟️: https://t.co/aVazHAHMEJ pic.twitter.com/LmOUmLWwuI— Sony Pictures Animation (@SonyAnimation) August 6, 2019
The short film aims to portray the affectionate bond between a black father and his little daughter Zuri, through an unconventional way of styling her natural hair.
Written and Directed by Matthew A. Cherry, Bruce W. Smith, and Everett Downing Jr., this film was taken up by Sony Pictures Animated in 2017 as a Kickstarter campaign with a goal of raising $75000 as funds.
From a Kickstarter campaign to the big screen. Excited to announce that our #HairLove short film will be playing theatrically in front of #AngryBirds2 once it hit theaters August 14th. Get your tickets now and click the link below for more info. https://t.co/Ij6dTFQWsu— Matthew A. Cherry (@MatthewACherry) August 5, 2019
Over a period of time, it garnered immense support and funding of $300,000, making it the most highly-funded short film campaign in Kickstarter history, the press release mentions.
Director Cherry says, "To see this project go from a Kickstarter campaign to the big screen is truly a dream come true."
Check me out on the @TODAYshow earlier talking about our #HairLove picture book with @craigmelvin. The accompanying short film with be playing theatrically in front of Angry Birds 2 starting next Wednesday 8/14. pic.twitter.com/Swzxu6sIiL— Matthew A. Cherry (@MatthewACherry) August 6, 2019
"I couldn’t be more excited for 'Hair Love to be playing with 'The Angry Birds Movie 2' in front of a wide audience and for the world to see our touching story about a black father trying to figure out how to do his daughter's hair for the very first time," he adds.