His organization is helping people with criminal backgrounds find their feet in the society.
John Legend founded FREEAMERICA in 2014 in an effort to transform the justice system. According to its website, "FREEAMERICA is a campaign to transform America’s criminal justice system. When 70 million individuals across the country have a criminal record, mass incarceration can only be categorized as an epidemic due to decades of misguided policies and practices."
FREEAMERICA, then collaborated with NewProfit, to create a new program Unlocked Futures, that is now working towards creating sustainable job opportunities for people with criminal backgrounds. Their mission, as stated on their website is: "Unlocked Futures recognizes that entrepreneurship is a pathway for people who have been affected by the criminal justice system to earn a family-sustaining income and build a career. Unlocked Futures aims to open the opportunity equation to those impacted by the criminal justice system and remove barriers to social enterprise. People whose lives are affected by the criminal justice system have unmatched expertise and insight into where the system can be improved for better outcomes."
The key idea behind this program is to change the conversation around incarcerations and those who are affected by it. It is extremely difficult for people with criminal backgrounds to find suitable employment and another shot at a better life but John Legend's efforts are bringing together businesses with the understanding that these people deserve a second chance and they should be allowed one.